electric news 

basket

This project celebrates the fusion of innovation and tradition by reinventing the concept of everyday objects, such as a paper basket, using artisanal techniques from Alcongosta. Inspired by the skill and cultural symbolism of this tradition, the idea is to give new life to the product, demonstrating that it can be recreated from different materials – each carrying its own story.
The "electric news" emerges as a creative act of adaptation, highlighting the power of simplicity in transforming the ordinary into the extraordinary. The project connects functionality and cultural expression while encouraging reflection on sustainability and cultural identity.